Product Campaign
Celebrating Uniqueness is a conceptual campaign project simulating real-world studio practice. Graphic designers are tasked with developing innovative wayfinding and promotional signage for a hypothetical Adidas Australia pop-up store at Southern Cross Station.
While not a live campaign, this exercise mirrors the challenges of collaborating with global brands like Adidas and JCDecaux. Designers address diverse audience needs—children, professionals, and the elderly—creating solutions that embody inclusivity, innovation, and diversity.
The project aims to raise awareness that every individual, inclusive of all identities, has their own unique story, showcasing the transformative power of design in the built environment.
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Description The unit applies to those who are independent creative practitioners working together in a collaborative team on commercial or community creative projects in physical or virtual environments. They may work on individual pieces of creative work or on thematically connected works in the broader context of a work brief, exhibition, competition or themed event. The unit applies to self-generated projects as well as those developed in response to opportunities presented by others.text goes here
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JCDecaux.
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Adidas
